BRIDGING THE GAP BETWEEN OFFLINE AND ONLINE RETAIL
3DWD assists brands with interactive shops, Buzz Box® (modified, interactive shipping containers) and brand experiences. Recently they completed work at Tsawwassen Mills, a regional destination shopping centre in the Vancouver, Canada area with over 200 stores and a total GLA of 1.2 million square feet of retail space and a 1,100 seat food court at the heart of the building.
Their team assisted by creating stories which could be used by brands to drive traffic to their actual store inside the mall or to drive people to their online store. In the video below you will see two examples of this, one is a virtual chef concept including David Jorge (the winner of Canadian master chef 2015) for Spud.ca, an online organic food brand and the other example is a virtual fitting room for Bench, a fashion retailer with a physical store in the mall.
These interactive concepts were especially created and developed for the Tsawwassen Mills project. Their goal in this and other projects is to work with the developer to help create unique stories which are interesting for brands to come in and connect with the amazing potential a physical retail environment can offer their brand.
Another innovation that they developed for this project is the interactive guest services display. In this specific case this technology was integrated into a barricade, which includes three digital screens. The center piece includes a video connection with a guest services hostess explaining which VIP services are available at the mall. There is also a touchscreen integrated in the barricade enabling shoppers to sign up to the mall’s loyalty program.
Other elements that they developed for this project include a “selfie” barricade which includes the option to sign up and receive your photo in your inbox and a holographic gallery. The holographic gallery shows holographic animations of elegant retail products available in the mall.
A non-interactive element of the project were 3D Window Dressing® graphics showing 3D previews of tenant’s that were unable to open in time for the grand opening (such as the Victoria’s Secret example as shown in the picture above).